Rob Cristofaro aka Alife Rob 1970 aka Jest TVT is a New York based graffiti writer, artist and designer who crushed the highways early on with the TVT crew. He founded Alife (a pioneer in the street-wear industry) with a community of graffiti writers backing it, helped KR produce KRINK along with Craig Costello and sold the first batch out of the Alife store. He also was an editor for Mass Appeal magazine. He is a true multidisciplinary artist and is currently creating art for his brand Rob 1970 and recently collaborated with Louis Vuitton.